The Global Glass Collective is a not-for-profit organisation created to champion glass through research, insight and coordinated communication.
As leaders of the glass industry, we carry a responsibility beyond our own companies. Glass is the only truly sustainable, safe and infinitely reusable packaging material, but these advantages aren’t currently translating into buying habits.
Consumers already trust it, but fragmented voices risk losing ground to louder competitors.
Our aim is to unite the glass industry and get 100% buy-in for glass as the packaging of choice: by shaping brand decisions and promoting the unmatched value of glass as a sustainable, reusable and healthy packaging material.
